Three Oaks Family Medicine
A family practice with great care and a website that wasn't showing it. The problem wasn't the product. It was the pipeline. This is how we fixed it.
Great Care. Wrong Digital Presence.
Three Oaks Family Medicine delivers genuinely personal primary care in Cape Coral. The problem wasn't the practice. It was the digital front door. Their site was slow, buried in search results, and offered no clear path for a new patient to take action.
The goal wasn't to make it look better. The goal was to make it perform: rank in local search, build trust instantly, and move a visitor toward booking without friction.
How I Got There
Every project starts the same way: understanding the business before touching the design tools. Here's how this one came together.
Discovery
Goals, audience, and competitive landscape before a single frame is drawn.
Architecture
Page hierarchy, conversion flows, and SEO structure mapped before design begins.
Design & Build
Figma to Webflow. Pixel-perfect, CMS-powered, and built to perform from day one.
Launch
Core Web Vitals audit, cross-browser QA, and a clean handoff so the team owns their content.
No Rankings. No Path. No Bookings.
No schema markup. No local SEO architecture. No clear call to action. The homepage didn't answer the two questions every new patient needs answered: who are you and how do I book? Visitors arrived and left without converting.
The experience was just as broken on the inside. Provider bios, insurance info, and booking were buried or missing. Every page was a dead end. A reskin wouldn't fix this. It needed a full rebuild, architecture first.
Strategy Before Figma.
Before opening Figma, I mapped the patient decision journey. What does someone type when they need a new doctor? What do they need to see to trust an unfamiliar practice? What's the one action every page should drive toward? The answers became the blueprint for the site architecture.
Local SEO wasn't added at the end. Heading hierarchy, location-specific copy, MedicalOrganization and Physician schema markup, and Google Business Profile alignment were built into the structure from the first page.
The CMS was built for sustainability so the practice team can manage their own content without touching code.
A Digital Presence That Matches the Practice.
The site launched with a full local SEO foundation, a clean CMS the team can manage themselves, and a conversion path that guides every visitor toward one action: booking. The practice finally has a digital presence that reflects what they actually deliver.
6
Pages Built
100%
Schema Coverage
A+
Core Web Vitals Score